Providing timely, professional, cost-effective medical practice planning, assessment and development services to healthcare organizations since 1986.
Jim Cremins needed a practice assessment for his Hagerstown, MD medical practice. Dr. Cremins was trying to determine whether to take the practice private. It is currently a hospital-run facility.
Dr. Cremins was referred to Healthscope and Brian King by a former colleague who understood his need for expert guidance. Healthscope reviewed the practice’s financial and production trends and rendered an opinion regarding the feasibility of taking the practice private.
Healthscope was able to offer an assessment and explanation of viable options critical to making this important decision. The financial benefits, expenses and factors in transitioning away from hospital...
Like any business, health care institutions must be savvy marketers. This means doing more than the traditional “push” marketing strategies of advertising and press releases. In the digital age, businesses must reach potential customers where they do their decision making—online and on social media.
Understanding how patients use search, social media, video, and other digital tools to choose a hospital or medical practice is central to this effort. For instance, patients are more likely to search symptoms than brands; the “sales funnel” begins with searches about conditions or diseases and ends with finding a specific provider...